'Safety safari', by Air New Zealand
Air New Zealand was the first airline to figure out that an in-flight safety video could function as a form of effective advertising, if concocted in such a way that people would share it.
The brand continues its tradition here, with a new video featuring gorgeous surf locations and the gorgeous surfers who surf at them.
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I’m going to go against the grain here and say I think Jaguar’s new rebrand is a genius move.
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As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re finding the new platform in its early days of popularity.
Reid replaces Simon Shaw in the role.
Social media users have criticised the brand's use of AI in its 'Holidays are coming' ad.
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