The conference showcases new practices and technologies, as well as to learn how other brands have leveraged on digital technologies to increase their online presence.
Among the agencies participating in the conference were BBDO Proximity, Grey Group, Starcom, Dentsu, Omnicom and Hakuhodo, while publishers like Financial Times, Wall Street Journal Asia and Bloomberg were also present.
Adtech Asia-Pacific has also published a study in partnership with The Observatory, looking into improving the relationship between marketers and various agencies.
The study also revealed that marketers in Asia-Pacific are looking to expand their marketing budgets.
Paul Beckley, vice president, digital marketing division, Asia at DMG Events Asia-Pacific, said the population of online advertising and digital marketing platforms is rising, and that the conference aims to be one of the most important platforms for marketers to learn from each others, exchange ideas and networking.
“With the continuing decline of ad spend in many traditional media businesses, budget spend on interactive media continues to gain momentum and at the same time delivers quantifiable results for the brand advertisers,” he added.
The keynote speakers for the conference included Deb Henretta, group president Asia of Procter and Gamble; as well as Chris Thomas, chairman and CEO, Asia at BBDO Proximity. Other line-up speakers and panelists are SingTel, Google, ESPN STAR Sports, Facebook, Yahoo and Zuji.
