Creative Minds
In this series, we get to know APAC creatives through their answers to 11 questions. The first three questions are required, but the creative person chooses the rest from a list of nearly 40 that we've compiled, ranging from the serious to the silly.
Creative Minds: Heidi Kasselman on how pretending to be an intern kickstarted her career
From winging an internship in Johannesburg to leading creative at Clemenger, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.
Creative Minds: Yan He on unpacking the art of digital emotion
Meet the Chongqing-born creative who turned a passion for engineering into art, creating everything from postal code soundscapes to AI love stories at UltraSuperNew Tokyo.
Creative Minds: Una Sun on how a split-second decision shaped her career
Indie shop 25's design director recalls how the advice of a classmate and a weekend painting unexpectedly launched her career in the creative industry.
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Creative Minds: Harshmeet Kohli on dedicating a year to dating for 'art’s sake'
A quirky final-year project and a bit of luck landed Lenskart's creative director her first gig at Ogilvy Singapore, and there's been no looking back since.
Creative Minds: Nina Gibbes on turning a year in New York into an ongoing design odyssey
From starting skincare Slack channels to Soundcloud deep dives, this RGA visual designer’s secrets to success include self-care, house music, and plenty of creative energy.
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Creative Minds: Brett Colliver swapped design for ads—and hit creative gold
Dentsu New Zealand’s CCO loves chasing creative chaos, bold ideas, and a courtside seat at the next NBA game.
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