Social Matters 2014
An archive of coverage from Social Matters 2014 in Hong Kong 14 and 15 October.
Things we learned at #SocialMatters HK 2014
HONG KONG - The third Hong Kong edition of Social Matters by Branded and Social@Ogilvy took place yesterday at the Grand Hyatt and featured the likes of Vine-celebrity Zach King, True Blood and Friends writer and producer Brian Buckner; and Alex Light, head of content at Vice Australia.
Interview: Zach, the king of connection
HONG KONG - Zach King’s flashy and fun vines and videos have drawn millions of fans and brought big brands to clamor at his virtual doorstep. But the cornerstone of success for @FinalCutKing, and the key lesson for marketers, is simple: relationships.
#SocialMatters: Twitter highlights
HONG KONG - A selection of insights and comments bubbling out of Social Matters, which is taking place in Hong Kong today.
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