Content marketing
An archive of features and opinions relating to the topic of content marketing.
How can AI be leveraged in community engagement?
At IAB's recent event in Hong Kong, panellists from Meta, Netflix, 9Gag, and Xiaohongshu debate the many pros and cons of AI to connect with its communities.
Advertisers: It’s time to be transparent about labeling paid content
What do fuzzy labels like “branded content” or “sponsored content” even mean to the public?
Twitch competitors seize opportunities amid branded content fallout
The Amazon-owned company’s rivals are attempting to poach streamers away from the platform after controversial policy changes.
Branded Content: Driving discovery and demand for brands with creators
Branded Content is becoming a powerful tool for brands who want to supercharge their campaigns, allowing messaging to reach far beyond organic audiences. Publicis, Dentsu, TRIBE and Meta give us insights into the best way to leverage this solution.
Unilever ramps up Philippines beauty site with Green Park Content
The FMCG maker extends its brand publishing efforts with BeautyHub.PH.
As brands produce more content, production houses launch brands
High-quality branded content offers a way to convey brand messaging via streaming platforms such as Netflix that generally don’t allow traditional advertising.
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