The joint venture, Baidu Yi Xin, which has been in the works for more than a year, is a content platform provider for mobile phones.
Baidu and NTT Docomo complete JV for mobile content provider Baidu Yi Xin
TOKYO - Japanese mobile operator NTT Docomo has completed a US$22.5 million investment giving it a 20 per cent stake in a joint venture with Chinese internet search provider Baidu.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Rohit Ohri retires from FCB
Ohri spent eight years at the helm of FCB Group India before being elevated to FCB global partner, and worked closely with global CEO, Tyler Turnbull.
ECI Media Management and MMC appoint George Patten ...
EXCLUSIVE: The former Accenture and Dentsu leader will help clients drive higher media value through media performance audits, pitch management and more.
Asia-Pacific Power List 2024: Naho Kono, Rakuten
Kono continues to make business breakthroughs for Rakuten and has achieved impressive brand awareness metrics. She has also been instrumental in integrating AI into the company’s ecosystem in the past year.
Should agencies ditch CVs when hiring creatives?
By sticking to traditional recruitment methods, agencies are failing to attract a diverse, digitally native talent pool. How much or little is the industry evolving its hiring practices to adapt to modern times and needs?