Staff Reporters
Feb 15, 2013

Tumbling down snow and grass-covered hills, new Aussie Schweppes' campaign extends classic 'Schweppervescene' positioning

With actors tumbling down snow- and grass-covered hills and plunging into a crystal-clear lake, GPY&R Melbourne has created a new brand campaign for Schweppes Australia, which further explores their longstanding positioning of 'Schweppervescence'.

With actors tumbling down snow- and grass-covered hills and plunging into a crystal-clear lake, GPY&R Melbourne has created a new brand campaign for Schweppes Australia, which further explores their longstanding positioning of 'Schweppervescence'.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

1 hour ago

April APAC advertiser of the month: Brand's Thailand

The Thai health supplements brand soared in the ad awareness index with Songkran-themed products and a road safety campaign.

1 day ago

‘Creators are the new Hollywood,’ declares YouTube ...

Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.

1 day ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.