Advertising Marketing The Work
Ad Nut
Mar 27, 2020

NZ telco company releases ads featuring 'someone you might know'

The highly targeted campaign plays to the local stereotype of ‘everyone knows someone who knows someone'.

The highly targeted campaign plays to the local stereotype of ‘everyone knows someone who knows someone'.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bonds taps Robert Irwin to show how wild comfort down under can really get

1 Bonds taps Robert Irwin to show how wild comfort down under can really get

Agency Report Cards 2024: We grade 25 APAC networks

2 Agency Report Cards 2024: We grade 25 APAC networks

Cheetos’ launches limited edition fashionably functional pants

3 Cheetos’ launches limited edition fashionably functional pants

No one talks about ads anymore: Have they lost their pop-culture charm?

4 No one talks about ads anymore: Have they lost their pop-culture charm?

Too old for the party, too young to leave—the paradox of middle age in advertising

5 Too old for the party, too young to leave—the paradox of middle age in advertising

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

6 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

7 ‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

Heineken wants you to crack open a cold one… for your face?

8 Heineken wants you to crack open a cold one… for your face?

Thai influencer walks out of KFC ad mid-set

9 Thai influencer walks out of KFC ad mid-set

Digital Media Awards 2025 winners revealed

10 Digital Media Awards 2025 winners revealed

Related Articles

40 Under 40 2024: Charlotte Glennon, Colenso BBDO
Oct 31, 2024
Staff Reporters

40 Under 40 2024: Charlotte Glennon, Colenso BBDO

Women to Watch 2022: Haylie Craig, Colenso BBDO
Oct 7, 2022
Staff Reporters

Women to Watch 2022: Haylie Craig, Colenso BBDO

Skinny NZ's 'Phone It In' is most-awarded media campaign in WARC rankings
Mar 19, 2024
Staff Reporters

Skinny NZ's 'Phone It In' is most-awarded media ...

Matt Swinburne joins Colenso BBDO as group creative director
Nov 7, 2022
Nikita Mishra

Matt Swinburne joins Colenso BBDO as group creative ...

Just Published

Why music still matters in modern branding
7 hours ago
Rahina Renanggalih

Why music still matters in modern branding

In a world obsessed with visual-first content, brands often forget their most powerful trigger is sound, argues Quantum’s Rahina Renanggalih.

Women to Watch 2024: Patra Patrasuwan, Yum Restaurants International
8 hours ago
Staff Reporters

Women to Watch 2024: Patra Patrasuwan, Yum ...

Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.

Arthur Sadoun on secrets of Publicis’ pitch ‘success’ and how to support clients through tariff dramas
The Information
8 hours ago
Gideon Spanier

Arthur Sadoun on secrets of Publicis’ pitch ...

'Stop always being negative about our industry,' CEO says, after strong Q1 growth.

Spikes Asia Awards 2025: Campaign picks its favourite contenders
9 hours ago
Staff Reporters

Spikes Asia Awards 2025: Campaign picks its ...

Do we have what it takes to be Spikes Asia judges? We’ll find out next week. Until then, the Campaign APAC team shares our favourite picks from this year’s shortlist.