warc
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Agencies caution advertisers against knee-jerk response to rise of social media
Warc’s Social Media Reaches New Peaks report revealed that social media is now the largest channel in the world in terms of adspend.
Social overtakes search for adspend in landmark global shift: Warc Media
Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.
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Advertisers are not fully prepared for the demise of third-party cookies, WARC says
The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.
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Cadbury's Shah Rukh Khan ad is most-awarded effectiveness campaign in WARC rankings
Meanwhile, Samsung takes the top spot for the top 10 advertisers for effectiveness.
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Skinny NZ's 'Phone It In' is most-awarded media campaign in WARC rankings
Meanwhile, Unilever retained its title as the top advertiser, a position it has held for five consecutive years in the WARC Media 100 rankings.
Cheil's 'Knock Knock' is APAC's most-awarded campaign
WARC Creative 100 rankings: Plus, Leo Burnett Mumbai led APAC as the world's 8th most-awarded creative agency last year.
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