spotify
Asia-Pacific Power List 2024: Jan-Paul Jeffrey, Spotify
Through innovative campaigns, insights and strategic initiatives, Jeffery drives Spotify's dominance in the region, evidenced by a remarkable 58% increase in viral sharing during the Wrapped season.
Two generations, same Spotify playlist: Why marketers need to know Gen X to reach Gen Z
They might be separated by 30 years but the two generations have many similarities, says the Forsman & Bodenfors cultural strategist.
Spotify launches in-house music consultancy Aux
EXCLUSIVE: Aux will counsel brands on how to use music in their campaigns and pair them with artists.
Spotify campaign calls out Apple for ‘outrageous’ anti-competitive practices
Apple’s restrictions mean developers such as Spotify cannot easily promote deals and promotions on their apps.
Why engaging with Taylor Swift’s devoted fanbase boosted Spotify’s global top artist campaign
Swifties are still talking about Spotify’s artwork announcing Taylor Swift as its 2023 global top artist, highlighting the importance of authentically speaking to fandoms.
Spotify lays off 17% of workforce amid cost-cutting drive
CEO Daniel Ek says cuts will ensure company is “right-sized” for future challenges.
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