social media
Yahoo retrenches journalists, social media staff in Singapore
The media giant is pivoting its strategy in Asia towards content curation, and has reportedly laid off 17 members of its local digital team.
Hootsuite acquires social listening platform Talkwalker
The deal will combine Hootsuite’s publishing and analytics with Talkwalker’s consumer intelligence.
Over 70% of brands are investing in influencer marketing in India, says new EY report
The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.
Over 70% of brands are investing in influencer marketing in India: EY
The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.
X hires former Publicis exec as brand safety lead
The company announced two senior hires in its safety team on the back of significant advertisers halting ad spending due to a lack of brand safety.
Kate Middleton’s cancer diagnosis is another reminder for social media managers to think before posting
Brands joked this week about “spotting” Kate, who hadn’t been seen in public for months.
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