social media

3 days ago

Yahoo retrenches journalists, social media staff in Singapore

The media giant is pivoting its strategy in Asia towards content curation, and has reportedly laid off 17 members of its local digital team.

Apr 9, 2024

Hootsuite acquires social listening platform Talkwalker

The deal will combine Hootsuite’s publishing and analytics with Talkwalker’s consumer intelligence.

Apr 7, 2024

Over 70% of brands are investing in influencer marketing in India, says new EY report

The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.

Apr 4, 2024

Over 70% of brands are investing in influencer marketing in India: EY

The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.

Apr 3, 2024

X hires former Publicis exec as brand safety lead

The company announced two senior hires in its safety team on the back of significant advertisers halting ad spending due to a lack of brand safety.

Mar 26, 2024

Kate Middleton’s cancer diagnosis is another reminder for social media managers to think before posting

Brands joked this week about “spotting” Kate, who hadn’t been seen in public for months.