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The individual vs the collective effort in environmental progress
Brands have the power to revitalise the value of sustainability, its collective progress, and individual benefits—and now is the time for them to do it. Natasia Wangsaputra opines.
Fujitsu’s new campaign is a deliciously stark reminder of our carbon footprint
In this new campaign for environmental awareness—in collaboration with RGA— you can have your pollution cake and eat it too.
Ben & Jerry’s board calls for a ‘permanent and immediate’ ceasefire in Gaza
It is one of the most direct brand responses to the war since it began on October 7.
Is it up to adland to save the planet?
Is the ad industry losing sight of its raison d’être by focusing too much on purpose and causes that are not relevant either to it or consumers, or should it double down on becoming a positive force for change when it comes to the planet’s future?
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Unfinished business: How adtech pioneer Brian O’Kelley is trying to solve the problems he created
In an exclusive with Campaign, adtech veteran Brian O'Kelley shares his journey from AppNexus to Scope3, insights from his past, and how he wants to help advertisers create sustainable yet pragmatic advertising.
How brands and agencies should talk about sustainability
Amid fears of greenwashing and a new era of greenhushing, brands are tiptoeing around communicating their sustainability journeys.
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