ai
Snapchat brings AI-powered augmented reality tools to advertisers
New gen AI and machine learning tools promise to help advertisers reduce the time it takes to turn 2D product catalogues into 3D ‘try-on’ assets on the platform.
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Why Microsoft Advertising is doubling down on AI
CAMPAIGN 360: Following a restructure, the tech giant is aggressive in its integration of advertising with AI through Copilot and other tools. Nick Seckold, the regional VP for APAC at Microsoft Advertising, explains.
Eight ways to leverage AI and optimise your marketing efforts
From research to copywriting to soundboarding ideas, AI's potential in boosting your content marketing endeavours is limitless, but knowing how and what to use is key. Senior global marketer Tyler McConville explains.
Meta introduces AI-generated image variations and text for ads
Brands can now get AI-generated creative variants in Meta’s Ads Manager through Advantage+ creative.
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Don’t let your AI investment for advertising fall flat
AI is not a silver bullet; the tech’s capabilities, while incredibly powerful, are only effective if managed and implemented correctly.
'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign
In a no-holds-barred conversation ahead of her headline appearance at Campaign 360 on May 14, adland veteran Gallop gets real about 'radical simplicity', women-led industry change, why the agency model is devaluing itself, and her sex-positive venture.
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