adobe
Big ideas, not big algorithms, will win Cannes
At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.
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Coach’s AI-powered handbags take a swing at a fashion revolution
By harnessing Adobe Firefly’s generative AI, Tapestry is redefining handbag design—scaling creativity while maintaining brand integrity.
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Stagwell named global lead for creative campaigns and social content at Adobe
The partnership hands remits to five Stagwell agencies.
Adobe unveils AI content creator for ad campaigns
Adobe announces partnerships with Microsoft and IBM.
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IPG becomes first company to integrate Adobe GenStudio for accelerated content creation
The IPG Engine is set to be integrated across their full spectrum of operations, providing a suite of services that span the entire content lifecycle, including creation, curation, assembly, personalisation, and measurement.
Accenture and TD Bank unveil coalition aimed at increasing disability inclusion in marketing and communications
EXCLUSIVE: In partnership with Disability:IN, it aims to create measurable change by sharing resources across industries and competitors.
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