Move and win roundup: Week of March 17, 2025

 

303 MullenLowe Perth has secured several new projects across cultural, community, and corporate sectors as it broadens its scope of work. The agency has been appointed by WA Museum to develop a campaign for a major cultural event in 2025, aiming to drive engagement and attendance. It is also working with Fremantle Arts Centre on branding and promotional material for the Fremantle International Street Arts Festival, one of the city’s most prominent annual events. Additionally, the agency is supporting the City of Albany’s bicentenary celebrations with strategic and creative input. In the education sector, EdConnect Australia has engaged 303 MullenLowe to develop a volunteer recruitment strategy to expand its network of mentors in schools nationwide. Other projects include brand design and communications for DFES, promotional work for the RAC Rescue Helicopter, and campaign strategy and media for The Push-Up Challenge 2025, Australia’s largest mental health and fitness event.

 

Dephin Lim has departed WPP after more than a decade with the company, where she held key roles at MediaCom, EssenceMediacom in Hong Kong, and ML China. Reflecting on her tenure via a LinkedIn post, Lim highlighted her work on major brands, including Shell and The Coca-Cola Company, and her involvement in various leadership programmes within WPP and GroupM. While she has yet to announce her next move, this marks the end of an over decade long stint with the agency which began when she joined Mediacom as business director in 2015. Lim has also worked at PHD Worldwide, Mindshare, and Grey.

Adrian Flores has departed Clemenger BBDO less than a year after taking on the chief creative officer role, Mumbrella reported. A Clemenger Group spokesperson confirmed his exit, thanking him for his contributions to client work and the agency’s creative structure. His departure comes as Clemenger BBDO prepares to merge with CHEP Network and Traffik at the end of March, with CHEP Network’s Gavin McLeod expected to lead creative. The agency’s new leadership structure will be announced in the coming weeks. Flores, who returned to Australia in May after a decade overseas, previously held roles at Robot, VaynerMedia, and Publicis Groupe in New York and London, besides multiple stints as a freelance creative resource.

Are Media has appointed Jocelin Abbey as general manager of its homes and lifestyle titles, a newly created role overseeing some of Australia’s most-read paid magazines, including Better Homes and Gardens, The Australian Women’s Weekly, and Australian House & Garden. Abbey will drive the omnichannel growth of these brands as Are Media expands its digital presence, following recent initiatives such as bringing The Australian Women’s Weekly online and launching digital marketplaces. She joins with a background in media transformation, having held leadership roles at Mamamia, Guardian Australia, ABC, Yahoo, and Nova Entertainment. 

The South Australian Tourism Commission (SATC) is seeking a supplier to establish a Marketing Mix Model (MMM) to measure the economic impact of its marketing activities and guide future strategy. With a goal of reaching $12.8 billion in visitor expenditure and creating 16,000 jobs by 2030, SATC is developing a long-term destination brand platform to strengthen South Australia's identity. The tender closes on 4 April at 2pm, with the successful applicant to be notified in early to mid-May. 

Electriclime has signed Hopi Allard on an exclusive basis across MENA and APAC. The British filmmaker, known for blending ethereal and visceral elements in his work, has collaborated with brands such as Adidas x Stella McCartney, Prada, Marc Jacobs, Dior, and Vans, as well as high-profile figures like David Beckham, Ethan Hawke, and Michael Shannon. His directing style, shaped by early skate films and an opportunity to assist Ridley Scott. Allard has previously worked with electriclime on projects for Marina Bay Sands, One&Only, and Aldar.