Mar 7, 2014

Campaign urges more frequent HIV testing

A campaign by Frost* for ACON (the AIDS Council of New South Wales), timed to coincide with Sydney's Gay and Lesbian Mardi Gras, uses strong visual elements and simple messages such as 'Know now' and 'Easy as' to encourage gay men to get tested more frequently. The organisation aims to end new infections in the country by 2020, and getting gay men to take advantage of new 3-minute tests plays a key role in achieving that goal.

The campaign includes light posts, street posters, t-shirts and merchandise for volunteers, press, social and digital media executions, as well as a branded float for last weekend’s Mardi Gras parade.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

1 day ago

Creative Minds: Gian Nealega is a believer in the ...

Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.

1 day ago

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

1 day ago

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.