See all our 2016 year-in-review features: Brand crises; major appointments and departures; big launches; the best, worst and strangest ads; and more.
Today's list: The region's biggest creative and media pitches, provided by R3.
For more pitch and new-business insight, see R3's regular contributions to Campaign: The New Business League and Pitch List.
TOP 5 APAC CREATIVE PITCHES
| Agency | Month | Account | Area | Pitching agencies |
| Cheil Worldwide | Sep | Nissan Infiniti Motor (Digital) | China | Isobar China, Jung von Matt, Cheil Greater China |
| Havas Worldwide | Sep | Bank of Communications | China | Y&R, Grey and Dentsu Aegis |
| TBWA | Oct | Foxtel and Fox sports | Australia | TBWA, Clemenger BBDO |
| The Secret Little Agency | Mar | Singapore EDB | Singapore | TBWA, BBH, Publicis and Hakuhodo |
| BBDO | Jan | MetLife AP (8 Markets) | Asia Pacific | Undisclosed |
TOP 5 APAC MEDIA PITCHES
| Agency | Month | Account | Area | Pitching agencies |
| PHD | June | Volkswagen | Global | MediaCom, PHD, Havas Media, UM |
| MediaCom | Sep | P&G (SKII/Olay) Planning | China | Undisclosed |
| Zenith | June | Shanghai General Motors | China | Carat, local agency |
| Mindshare | Feb | KangShiFu (Digital) | China | Undisclosed |
| Mindshare | July | IKEA | China | Undisclosed |
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