Analysis Marketing
Clarissa Sebag-Montefiore
Feb 13, 2017

Us vs them: Asian brand nationalism

Rising protectionist sentiment worldwide is sparking fresh tensions. Asia is not immune—and neither are the big brands.

Brand flashpoints: from the South China Sea to Kashmir, bilateral spats give way to protests and boycotts, with brands caught in the crosshairs across Asia.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

APAC Power List 2024: The power players shaping the region's brand landscape

1 APAC Power List 2024: The power players shaping the region's brand landscape

Baidu PR head apologises after backlash sparked by controversial videos

2 Baidu PR head apologises after backlash sparked by controversial videos

'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

3 'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

Apple's 'Crush' ad elicits backlash from marketing and PR pros

4 Apple's 'Crush' ad elicits backlash from marketing and PR pros

Baidu PR head departs company following controversial videos

5 Baidu PR head departs company following controversial videos

The changing face of political ad campaigns in India

6 The changing face of political ad campaigns in India

Move and win roundup: Week of May 6, 2024

7 Move and win roundup: Week of May 6, 2024

Asia-Pacific Power List 2024: Ravi Santhanam, HDFC Bank

8 Asia-Pacific Power List 2024: Ravi Santhanam, HDFC Bank

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

9 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Pepsi unveils new logo and identity; colours 120 markets in electric blue

10 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Related Articles

Asia-Pacific Power List 2024: Samuel Fung, Starbucks
4 days ago
Staff Reporters

Asia-Pacific Power List 2024: Samuel Fung, Starbucks

Apple Vision Pro is making headlines, but may be a premature choice for brands
Mar 9, 2024
Claudia Mastromauro

Apple Vision Pro is making headlines, but may be a ...

Starbucks x Blackpink: Buzz for the brand yet bother for the customer?
Aug 2, 2023
Minnie Wang

Starbucks x Blackpink: Buzz for the brand yet ...

The creative backlash against Apple 'Crush' missed the point
The Information
May 13, 2024
Maisie McCabe

The creative backlash against Apple 'Crush' missed ...

Just Published

April APAC advertiser of the month: Brand's Thailand
2 hours ago
Samuel Tan

April APAC advertiser of the month: Brand's Thailand

The Thai health supplements brand soared in the ad awareness index with Songkran-themed products and a road safety campaign.

Move and win roundup: Week of May 20, 2024
2 hours ago
Staff Reporters

Move and win roundup: Week of May 20, 2024

DDB Mudra Group, UM, Zitcha, Teneo, and more, in our weekly collection of people moves and account news.

‘Creators are the new Hollywood,’ declares YouTube CEO at Brandcast
1 day ago
Brandon Doerrer

‘Creators are the new Hollywood,’ declares YouTube ...

Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.