The Work Advertising Marketing Technology
Marianne Calnan
Feb 29, 2024

The Economist targets younger audience with OOH campaign

Campaign includes new tagline 'Independent journalism for independent thinking'.

The Economist: Aiming to provide 'clarity in moments of noise and confusion.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Baidu PR head apologises after backlash sparked by controversial videos

1 Baidu PR head apologises after backlash sparked by controversial videos

'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

2 'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

Baidu PR head departs company following controversial videos

3 Baidu PR head departs company following controversial videos

The changing face of political ad campaigns in India

4 The changing face of political ad campaigns in India

Apple's 'Crush' ad elicits backlash from marketing and PR pros

5 Apple's 'Crush' ad elicits backlash from marketing and PR pros

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

6 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Move and win roundup: Week of May 6, 2024

7 Move and win roundup: Week of May 6, 2024

Pepsi unveils new logo and identity; colours 120 markets in electric blue

8 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Is there a place for 'fake OOH' ads in the industry?

9 Is there a place for 'fake OOH' ads in the industry?

Women Leading Change Awards 2024: Winners revealed

10 Women Leading Change Awards 2024: Winners revealed

Related Articles

Truth be told: How India's Gen Z is handling the fake news epidemic
1 day ago

Truth be told: How India's Gen Z is handling the ...

Two generations, same Spotify playlist: Why marketers need to know Gen X to reach Gen Z
Apr 19, 2024
Aliya Gilmore

Two generations, same Spotify playlist: Why ...

The Magic Brush: How listening to Gen Z can guide brands through challenging economic periods
Mar 25, 2024
Wenxi Chen

The Magic Brush: How listening to Gen Z can guide ...

Gen Z does not care if your brand is popular
Nov 27, 2023
Rex Hirschhorn

Gen Z does not care if your brand is popular

Just Published

Sports marketing has lost its authenticity
3 hours ago
Brandon Thornton

Sports marketing has lost its authenticity

Brands should be embracing athletes’ real stories to make the most inspirational, impactful work.

WPP is ‘significantly stronger company’ than when Sorrell left, chairman says
3 hours ago
Gideon Spanier

WPP is ‘significantly stronger company’ than when ...

Company has lost crown as most valuable agency group since 2018.

Group M broadens remit of Wavemaker global chief Toby Jenner
3 hours ago
Ben Bold

Group M broadens remit of Wavemaker global chief ...

Jenner will remain as Wavemaker global chief executive.

APAC Power List 2024: The power players shaping the region's brand landscape
19 hours ago
Staff Reporters

APAC Power List 2024: The power players shaping the ...

Here is the definitive list of Asia-Pacific’s marketing elite, as chosen by the editorial team at Campaign Asia-Pacific.