Postr announces tie-up with Hutchison 3 Indonesia

New Zealand-founded ad tech company Postr today unveiled a new lock screen advertising app in partnership with Hutchison 3 Indonesia (H3I).

A competitive lock-screen app, Unlockd, last week sealed a deal with Axiata Digital.

Postr's app, called Aladin, allows H3I customers—of which there are 55.5 million—to receive personalised promotions on their Android lock screens. In turn, these offers sponsor H3I mobile data for app users.

The collaboration is Postr’s first entry into the Southeast Asian telecoms market. Milan Reinartz, Postr CEO, said Indonesia’s rapidly growing mobile population was a key factor in the timing of the deal with H3I.

“Mobile internet access has recently over-taken desktop usage, and people are increasingly communicating with each other through apps and more via mobile internet,” he said. “Aladin will allow millions of people to access data from their phones, which is an excellent outcome.”

The sponsored content will be targeted and relevant to individual users, Reinartz added, who can choose whether or not to engage with it. Users will receive the sponsored data regardless.

The deal is also in conjunction with local systems integrator AQN, which manages Postr’s business development, technical support and integration set-up.

Sudheer Chawla, deputy general manager of digital services at H3I, said: “We are excited about the partnership with Postr and AQN, which will create value for users and advertisers alike, connecting them in a meaningful way.”

The announcement is Postr’s third partnership, following those signed with Skinny Mobile in New Zealand and Optus in Australia.