Jenny Chan 陳詠欣
Jul 5, 2017

'NewCo' pieces North Asia team together

Masako Wakana will take the lead for 'Newco' in Japan, the latest in a drip-feed of ‘NewCo’ country market appointments.

Masako Wakana and Stanley Ngai
Masako Wakana and Stanley Ngai

Masako Wakana will be director of the newly-combined MEC and Maxus 'NewCo' agency in Japan. She will report to Linda Lee, chief client officer of GroupM Japan.

Wakana-san has been director of Maxus Japan since August 2014, serving key accounts such as Shiseido. She holds over two decades of experience in the industry.

Separately, Stanley Ngai, MD of Maxus Hong Kong, will take on the role of MD of the newly-combined 'NewCo' agency in Hong Kong when it launches in January 2018. He will lead a new management team which will include key personnel from both Maxus Hong Kong and MEC Hong Kong.

Ngai has been managing Maxus Hong Kong since January 2015. Prior to that, he was the general manager at the same agency for five years, serving accounts such as PrimeCredit and PCCW and winning new clients such as Swatch. In total, he has been with GroupM for over 10 years, having first joined Mediacom.

Within Greater China, 'NewCo' one week ago also named Gordon Domlija, the current CEO of MEC China, as its China chief. In Southeast Asia, the 'NewCo' leadership team has also been slowly taking shape.

 

Source:
Campaign China

Related Articles

Just Published

17 hours ago

Budgets 2025: Retail media and CTV will dominate ...

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.

17 hours ago

McDonald's Valentine's campaign may make you ...

Ad Nut refuses to be manipulated by commercials, but this V-Day spot from McDonald's Philippines, with its saccharine portrayal of enduring love, is surprisingly effective. Curse you, Golden Arches!

18 hours ago

The boys’ club still runs Australian advertising—and...

Déjà vu and disappointment: W+K Sydney's all-male team exposes the hollow promises of diversity in adland, writes Jet Swain, who calls for an end to "lip service."

18 hours ago

Samsung says there’s an AI companion for every ...

With the global launch of its Galaxy S25, Samsung and BBH Singapore want consumers to think about AI not as an intimidating piece of technology but as an omniscient wingman.