Maybank shifts account from ZenithOptimedia to Initiative.
SINGAPORE - Maybank has appointed IPG Mediabrands' Initiative as its regional media agency.
The scope of work will cover planning and buying for five markets: Malaysia, Indonesia, Singapore, Philippines and Cambodia. The appointment is for three years, commencing in 2017.
In 2013, Maybank awarded its regional media business to Zenith after a competitive pitch that also involved Universal McCann, Carat and Starcom.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
From 'World dump day' to 'Knorrplay', a look at some of this year's brand love coming out of the UK.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.
The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.
PepsiCo is back with a big investment and a new strategy to take on Indofood's snack supremacy.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)