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Jessica Heygate
Mar 14, 2023

Lush declares war on Google and big tech

As part of its “big tech rebellion,” the cosmetics retailer is slashing the “millions” it spends on Google ads and cutting platform investment by a third, redirecting customers onto its app and into stores.

Lush chief digital officer Jack Constantine unveils the company's new digital strategy at its Lush House activation at SXSW.

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