Melanie Sweet
Mar 26, 2021

In-house or external agency? How about neither?

An embedded-partnership mindset offers the best of both worlds, according to a MediaMonks marketing-strategy leader.

(Shutterstock)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

5 minutes ago

Google is fully embracing its AI era

Tech giant’s AI model Gemini will soon allow users to interact with it across Gmail and mobile apps, including a live voice chat feature and several multimodal advancements.

14 minutes ago

Fondation Émergence creates an 'anti-gay agenda' to ...

The “LGBTPHOBIC Agenda” campaign by Havas Montréal documents attacks against the LGBTQ+ community.

22 minutes ago

'Make things simple and you will cut through': Zaid ...

Al-Qassab takes over the reins from temporary chief Zillah Byng-Thorne on 1 June.

1 day ago

Agency Report Card 2023: FCB

A year of transformative change for FCB in key markets, as the addition of Kinnect and continued strength from FCB/Six continues to drive business growth in India and New Zealand, respectively.