Atifa Silk
Aug 30, 2017

Exclusive interview: Yannick Bolloré

THE ATIFA SILK INTERVIEW: Havas Group’s CEO says its high-profile restructuring gives it greater flexibility, and argues technology must power creativity—not the other way around.

Creative concerns: Bolloré believes the challenge for agencies today is to create meaning and help brands to “deliver something that people care about”.

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