Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of October 24 th - 30 th, 2016.
1. IndiGo India
Engagement Score – 1,000
2. Pizza Hut Thailand
Engagement Score – 1,000
3. Nutella Indonesia
Engagement Score – 1,000
4. Whirlpool India
Engagement Score – 1,000
5. Yamaha India
Engagement Score – 948
6. Hyundai India
Engagement Score – 1,000
#Hyundai wishes everyone a very Happy #Diwali. Spread the Joy & Happiness this festive season. pic.twitter.com/Vh5gjQxm6q
— HyundaiIndia (@HyundaiIndia) 28 October 2016
7. Guardian Malaysia
Engagement Score – 1,000
From Make Me Up Cosmetics Corners to a wide array of products from around the world, shopping at Guardian just got better! pic.twitter.com/YSMsvIsH0o
— Guardian Malaysia (@GuardianMYS) 28 October 2016
8. Pepsi Philippines
Engagement Score – 1,000
Together, we can help brighten someone’s Christmas. Find out how by watching this video! #PepsiLiterOfLight pic.twitter.com/EfvrlPg7R9
— Pepsi Philippines (@pepsiphl) 28 October 2016
9. The Body Shop India
Engagement Score – 1,000
The final question is here!
— The Body Shop India (@TheBodyShopIND) 26 October 2016
Vote for your favourite look on @Asli_Jacqueline and tell us why?#BestFaceForward #Contest #ContestAlert pic.twitter.com/jKSCOQNchk
10. Meru Cabs India
Engagement Score – 1,000
#MeruInNews: The question of regulation in transportation! Here's what you need to know... https://t.co/m8cplLt5uo
— Meru Cabs (@MeruCabs) 28 October 2016
11. Lazda Philippines
Engagement Score – 945
12. Lenovo Philippines
Engagement Score – 918
13. Sula India
Engagement Score – 768
14. Xiaomi Indonesia
Engagement Score – 707
15. Siemens India
Engagement Score – 604
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
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