Engagement Meter: February's top social-media brand campaigns and posts

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. In Engagement Meter, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best from February 2017.

Top campaigns

1. Axis Bank India #DearMa
Engagement Score – 983
Number of Facebook Posts – 10

The campaign consisted 10 Facebook Posts and they received 643,464 likes, 2,186 comments and 1,102 shares. The campaign extended to other social networks like Instagram but seems to have done the best on Facebook.

2. Urban Ladder India #AlternateUtilities
Engagement Score – 946
Number of Tweets – 4

On Twitter, the brand posted four times about the campaign between 3 and 21 February. The campaign contest seemed to be exclusive to Twitter.

Want to give your home a makeover? We’re here to help! Participate in the #AlternateUtilities contest and win a ?5K UL voucher pic.twitter.com/3peDxtuwAG

— Urban Ladder (@UrbanLadder) 10 February 2017

3. Sunsilk Philippines #GoForYourGoals
Engagement Score – 959
Number of Facebook Posts – 6

Between 31 January and 10 February, Sunsilk posted six times on Facebook around the hashtag. It collectively received 156,249 likes, 1,949 comments and 1,775 shares.

Top Facebook posts

1. Kinder Indonesia
Engagement Score – 1,000

2. Subway Malaysia
Engagement Score – 1,000

3. Pond's Philippines
Engagement Score – 1,000

Top Twitter posts

1. Nestea Philippines
Engagement Score – 1,000

#Chillax lang, @lizasoberano! Wala ka kayang kasing-ganda, lalo na sa mga mata ni @itsenriquegil! ?? #LizQuenForNESTEA pic.twitter.com/EHl5x92F1X

— Nestea Philippines (@NesteaPH) 15 February 2017

2. KFC Malaysia
Engagement Score – 1,000

Tak dapat buat apa yang @LuqmanPodolski buat bila dia surprisekan @AdibAlexx? Belanjalah kawan-kawan dengan menu KFC Breakfast terbaru kami! pic.twitter.com/nL9HxtHckJ

— KFCmalaysia (@KFCmalaysia) 13 February 2017

3. KLM India
Engagement Score – 1,000

From “ik hou van je” to “je t’aime”, the #LanguageOfLove transcends language barriers. Share your #longdistance love story & win vouchers! pic.twitter.com/q52QWVxCeK

— KLM India (@KLMIndia) 13 February 2017

Top Instagram posts

1. Vivo Philippines
Engagement Score – 1,000

 

Check out this Perfect #Selfie entry by @sueannadoodles using the V5 Plus! She is one of ten celebrities battling it out for the #VivoPerfectSelfieCup . Support Sue Ramirez by liking this photo if you think her selfie has what it takes! Incidentally, the amount of likes that the photo gets is donated to charity and will get you a chance to win 1 out of 10 V5Plus to be given away in the raffle at the end of the campaign! Mechanics: 1. Follow @vivophil on instagram to qualify for the contest and V5Plus giveaway 2. Vote for your favorite V5Plus Selfie entry by liking their photo (note: multiple votes is still considered as 1 vote so vote wisely) 3. The amount of likes that the selfies rally will be donated to charity (e.g. 1 unique like = 1 peso) 4. Each participant will have a chance to own one of ten Vivo V5Plus smartphones courtesy of your favorite stars! #VivoPerfectSelfieCup #PerfectSelfieVivo_ph

A post shared by Vivo Philippines (@vivophil) on Feb 6, 2017 at 6:18am PST

2. Tokyo Disney Resort
Engagement Score – 995

 

Happy Valentine's Day! ??????????? #valentinesday #disneyseaplaza #tokyodisneysea #tokyodisneyresort #15thanniversary #mickey #minnie #?????? #?????????? #?????????15?? #???? #??? #????????? #???????????

A post shared by TokyoDisneyResort ??????????? (@tokyodisneyresort_official) on Feb 13, 2017 at 6:59pm PST

3. Bajaj Dominar 400 India
Engagement Score – 991

 

That stance! #bajaj #dominar400 #motorcycle #motorcycles #bike #biker #bikelife #streetbike #cc #instabike #instagood #instamotor #motorbike #photooftheday #instamotorcycle #instamoto #instamotogallery #cruisin #cruising #bikestagram #repost #bikers #picoftheday

A post shared by Bajaj_Dominar400 (@bajaj_dominar400) on Feb 4, 2017 at 1:17am PST

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.