Media Analysis News
Shawn Lim
Oct 9, 2022

Building an NFT customer loyalty programme: what brands need to know

As more customers embrace blockchain technology, brands are leveraging NFT rewards. But marketers need to understand the ROI and how the value exchange will be delivered.

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APAC Power List 2024: The power players shaping the region's brand landscape

1 APAC Power List 2024: The power players shaping the region's brand landscape

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2 Baidu PR head apologises after backlash sparked by controversial videos

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4 Apple's 'Crush' ad elicits backlash from marketing and PR pros

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7 Move and win roundup: Week of May 6, 2024

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