The YouTube APAC Ads Leaderboard is a monthly list curated by Google.
Comments from Google:
Valentine’s Day and Chinese New Year took centre stage in February’s leaderboard. At the top of the list, Shopee's ad combines a real-life celeb couple with a catchy jingle in a 30-second celebration of gift giving. Vietnam’s GunPow Mobile explores the festive theme of “Tet” in its five-minute ad. While Apple Singapore’s work is a seven-minute short film set against the backdrop of the Spring Festival in China. Varying ad lengths with varying themes and tones. Their shared recipe for success? Combining celebrated cultural moments with creative approaches to storytelling.
Shopee Indonesia (ID), Shopee TVC: Ada Shopee, Selalu di Hati (30 sec.)
GunPow Mobile - VNG (VN), GunPow Mobi: Cùng Huỳnh Lập Chơi Loto Tết 2018
Apple Singapore (SG), Three Minutes — A Short Story by Peter Chan — Apple
Petronas Official (MY), #Petronas CNY 2018: A Long Way Home
Mcalls (MY), 陈颖恩×谢少唐×古洁縈《春天有个梦想》- 2018年最激励人心、最具正能量的贺岁歌曲
Y!mobile(ワイモバイル) (JP), 【#恋チャ】第1話「ずっと一緒にいられると思っていた」|恋のはじまりは放課後のチャイムから
Gunny Mobi (VN), [GUNNY MOBI] - PHŨ BẠN VÀ CÁI KẾT
タカラトミー TAKARATOMY (JP), リカちゃん「サーティワン アイスクリームショップ」おしごと体験
현대자동차(AboutHyundai) (KR), [CAR] NEXO #04. 3rd EYE
OPPO Mobile India (IN), OPPO F5 Sidharth Limited Edition
About: The Asia-Pacific YouTube Ads Leaderboard showcases the most creative ads that people choose to watch. The list represents the top 10 ads on YouTube in Asia-Pacific that resonated most with audiences across the region over the past month and celebrates the brands that performed best through a combination of popularity and promotion.