APAC New Business League: February 2021 report

DDB and OMD break into the top 5 rankings for creative and media in R3's February new-business update. Plus February's top 10 creative and media wins.

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APAC New Business League: February 2021 report

CREATIVE AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH	RANK LAST MONTH	AGENCY	RECENT WINS	ESTIMATED YTD WIN REVENUE (US$m)	RECENT LOSSES	ESTIMATED OVERALL YTD REVENUE (US$m)	NUMBER OF WINS
1	1	Ogilvy	Absolut Global, Coca-Cola China, HTB/Guronsan Bamond Korea	19.7		19.7	88
2	2	VMLY&R	Shanghai Jahwa China, Marico India, Frasers Property Project	10.9	Furphy Australia	10.8	52
3	4	Wunderman Thompson	Tyson Foods Thailand Project, Wonder Chilldea Japan Project, Unif Thailand	8.6		8.6	26
4	-	DDB	Unilever Wall's Global India, Danone China Project, HKBU Hong Kong Project	7.8		7.8	34
5	3	McCann Worldgroup	Woori Bank Korea, Manipal-UNEXT India Project, Aster DM Healthcare India Project	7.2		7.2	15
6	5	Leo Burnett	Coty Professional Japan Project, CHN Industrial Australia, AXA China Project	6.7	Fortis Healthcare India	6.1	35
7	13	Publicis	Infiniti Global, Samsung Singapore Project, TTFB Taiwan Project	6.0		5.0	21
8	12	BBDO	Electronic Client	3.5		3.5	18
9	10	MullenLowe Group	Waah Jobs India, AkzoNobel Brands India	3.1		3.1	12
10	6	Sapient	Alfa Romeo China, SCHUCO China, NBA China Project	2.9		2.9	9

MEDIA AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH	RANK LAST MONTH	AGENCY	RECENT WINS	ESTIMATED YTD WIN REVENUE (US$m)	RECENT LOSSES	ESTIMATED OVERALL YTD REVENUE (US$m)	NUMBER OF WINS
1	1	Zenith	MamaEarth India, L'Oreal China, Sanofi China, Urban Company India	37.9	Techcombank Vietnam	37.8	8
2	2	Wavemaker	Genesis China, PT Mayora Philippines, Masan Vietnam	15.1		15.1	45
3	3	PHD	LG APAC, CR Pharma China, Reckitt SG	10.7		10.7	8
4	4	Havas Media	Indofoods Indonesia; Australian Institute of Company Directors; CG Foods India Digital	4.6		4.6	8
5	6	OMD	Victorian Govt Australia; Cuemath India; Mei Wu Fa Taiwan project	3.9	Eastspring Thailand	3.8	10
6	7	Universal McCann	Burger King China; Uni-President drinks, noodles China; Henderson Land HK	1.8		1.8	12
7	8	Initiative	KFC Thailand; Kopiko Philippines	1.5	Australian Institute of Company Directors	1.2	7
8	12	Starcom	Junglee Entertainment India; Boat India	0.4	Petroleum Authority of Thailand	0.3	2
9	9	Bohemia	Chemist2U Australia	0.2		0.2	1
10	11	Performics Mercerbell	Alibaba Cloud China Project	0.1		0.1	2

TOP 10 APAC CREATIVE WINS (FEBRUARY)

AGENCY	ACCOUNT	AREA
Publicis	Infiniti	Global
Digitas	SGM	China
Leo Burnett	Coty Professional project	Japan
Wieden & Kennedy	Evian	Global
McCann Worldgroup	Woori Bank	Korea
Ogilvy	Coca-Cola	China
Ogilvy	HTB/Guronsan Bamond	Korea
DDB	Unilever Wall's Global	India
Saatchi & Saatchi	Maserati	China
Wunderman Thompson	Tyson Foods project	Thailand

TOP 10 APAC MEDIA WINS (FEBRUARY)

AGENCY	ACCOUNT	AREA
OMD	Victorian Government	Australia
PHD	LG	APAC
Wavemaker	Genesis	China
Wavemaker	PT Mayora	Philippines
MediaCom	Saridon	India
Havas Media	Indofoods	Indonesia
Universal McCann	Burger King	China
Initiative	KFC	Thailand
Wavemaker	Masan	Vietnam
PHD	CR Pharma	China

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

Source:

Campaign Asia