Babar Khan Javed
Jan 23, 2018

Adobe Experience Cloud adds support for Hadoop data

At the National Retail Federation in New York, Adobe announced a series of updates for the Adobe Experience Cloud, all of which focused on augmenting personalisation.

Screenshot from an Adobe Campaign demo video.
Screenshot from an Adobe Campaign demo video.

Advertisers and agencies that rely on Adobe Experience Cloud for email marketing will now be able to access the Hadoop big-data framework for campaign depth.

Announced at NRF 2018 in New York, the update is part of a series of changes for Adobe Campaign, the digital marketing tool that allows users to personalise campaigns online and offline.

Marketers will be able to access advanced segmentation and personalisation due to the integration of Hadoop in Adobe Campaign, relying on the open-source framework for data storage and processing on commoditised software.

The email marketing capabilities of Adobe Campaign include email automation, predictive open rates, Sensei-enabled subject line suggestions, and multilingual support. The Hadoop connector has the potential to offer users access to a data funnel that adds to email marketing.

In an announcement blog post, Matthew Rawding, the product marketing manager for Adobe Campaign, said that the Hadoop connector “gives marketers easy access to their big data to use how they see fit, opening new ways to personalize and thus drive better experiences.”

Prior to this announcement and upgrade, advertisers and agencies would previously rely on their technical teams to custom build their integrations for Hadoop data, while Adobe only offered native integrations with database vendors such as Oracle, Netezza, Teradata, and SQL Server.

Source:
Campaign Asia
Tags

Related Articles

Just Published

3 hours ago

Campaign Asia-Pacific's Agency Report Cards 2024 ...

Campaign Asia-Pacific’s editorial team has conducted the definitive review of the top 25 media and creative agencies across APAC. The in-depth reports will be released shortly—subscribe now for exclusive access to the full analysis and insights.

10 hours ago

The Botanist gin focuses on 'the now' as it backs ...

The rebrand was handled by The Elephant Room.

10 hours ago

Havas Health is futureproofing creativity through ...

The agency launched its Neurodiversity Center of Excellence to help implement neurodivergent talent in its creative marketing and brand strategy.

22 hours ago

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.