Ad Nut
Oct 29, 2015

A valiant but probably futile attempt to save Barbie

From the US: 'Imagine the possibilities' for Barbie (Mattel) by BBDO

A valiant but probably futile attempt to save Barbie

This ad is quite entertaining in its attempt to make an empowering argument for Barbie, who has fallen on hard times. Ad Nut is highly doubtful that people will buy the argument, however. After all, young girls don't need unrealistically proportioned dress-up dolls to imagine themselves as football coaches, university professors or veterinarians.  

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia
Tags

Related Articles

Just Published

4 hours ago

TikTok launches Messaging Ads in Asia Pacific

TikTok’s Messaging Ads are now available in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, and Singapore.

5 hours ago

Creative Minds: Ya Wen believes creativity can ...

Get to know the visual designer at Tomato Interactive who approaches creativity beyond the next bright and shiny thing.

6 hours ago

Creatives pick 2024 work they admire—and are jealous of

Creatives reveal their standout campaigns of 2024 that ignited both admiration and envy, and the lessons these works offer about branding, storytelling, and audience engagement.

6 hours ago

The shocking things you can now say on Meta's platforms

As per the new policy, it is now okay to call gay and trans people ‘mentally ill’ and refer to women as ‘household objects’ on Facebook and Instagram.