Ad-fraud video: The $7 billion problem explained in under five minutes

Bot traffic is estimated to be worth more than drug-trafficking, but how has the industry arrived at this number? How insidious is this problem? And how hard is it to solve?

Read more
Bots versus brands:
Ad fraud in APAC

In this video, we speak to industry experts and introduce you to an 'ad-bot' that will explain the various faces this white-collar crime can take and how sophisticated bot-traffic can be. 

This is part of a special report in the February issue of Campaign Asia-PacificAd fraud warfare in APAC goes into detail on the scope of the problem and outlines potential solutions, with an in-depth article, an industry opinion, a 10-point crash course on the types of fraud, and some useful advice for buyers and sellers

 

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Omnicom cut 3,000 roles during 2024 ahead of IPG ...

Total headcount fell 1,000, as job reductions more than offset acquisition of 2000-strong Flywheel, and agency group plans further staff cuts to save US$330 million.

4 hours ago

40 Under 40 2024: Tala Booker, Via

What does it take to build a global communications agency in a year? Ask Tala Booker, the former HSBC executive who's rewriting the rules.

5 hours ago

Majority of marketers are unprepared to combat ...

A report from Forrester highlights the risks that companies face from deepfakes, as well as the current inadequate state of preparation to combat the problem.

6 hours ago

The unbearable cost of truth

As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.