Marketing News
Emily Tan
May 8, 2015

Yasmin wrote 'Close to You' for us: Maybank CMO

KUALA LUMPUR - With the cooperation of the mother and sister of the late Yasmin Ahmad, Maybank has released a two and a half minute online video made from one of the last scripts she penned.

KUALA LUMPUR - With the cooperation of the mother and sister of the late Yasmin Ahmad, Maybank has released a two and a half minute online video made from one of the last scripts she penned.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

VML & Ogilvy Japan names co-CEOs

2 VML & Ogilvy Japan names co-CEOs

Too old for the party, too young to leave—the paradox of middle age in advertising

3 Too old for the party, too young to leave—the paradox of middle age in advertising

Meta's APAC chief Dan Neary steps down after more than a decade

4 Meta's APAC chief Dan Neary steps down after more than a decade

Why so many are leaving adland to embark on 'solopreneurship'

5 Why so many are leaving adland to embark on 'solopreneurship'

Hari Raya 2025: The APAC campaigns you need to see

6 Celebrate Hari Raya with these heartfelt and creative campaigns

Thai influencer walks out of KFC ad mid-set

7 Thai influencer walks out of KFC ad mid-set

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

8 Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

We Are Social appoints APAC CEO, launches Thailand office

9 We Are Social appoints APAC CEO, launches Thailand office

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

10 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Related Articles

Why the dearth of female creatives?
Dec 6, 2013
Mike Fromowitz

Why the dearth of female creatives?

Maybank appoints Initiative as regional media agency
Nov 22, 2016
Byravee Iyer

Maybank appoints Initiative as regional media agency

H+K Strategies to lead Maybank Championship Malaysia PR
Nov 8, 2016
Faaez Samadi

H+K Strategies to lead Maybank Championship Malaysia PR

COVID actions pay off in favourability for banks
Jun 16, 2020
Staff Reporters

COVID actions pay off in favourability for banks

Just Published

Women to Watch 2024: Margaret Key, MSL
15 hours ago
Staff Reporters

Women to Watch 2024: Margaret Key, MSL

As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.

Bonds taps Robert Irwin to show how wild comfort down under can really get
16 hours ago
Ad Nut

Bonds taps Robert Irwin to show how wild comfort ...

Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.

Common Interest acquires Amplify to 'empower creativity'
The Information
20 hours ago
Alessandra Scotto di Santolo

Common Interest acquires Amplify to 'empower ...

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.