Advertising The Work
Matthew Miller
Feb 25, 2015

Hyundai turns old cars into artworks evoking 'Brilliant memories'

KOREA - Hyundai, in a campaign by Postvisual, sought to accentuate the emotional connections people form with their cars by turning bits of their junked or sold vehicles into works of art, which it then presented to the former owners.

KOREA - Hyundai, in a campaign by Postvisual, sought to accentuate the emotional connections people form with their cars by turning bits of their junked or sold vehicles into works of art, which it then presented to the former owners.

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