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Jan 12, 2015
Too much structure obstructs: Ogilvy's Reitermann
SHANGHAI - Ogilvy & Mather's scale has led many employees to liken working there to being a cog in a wheel. Having been promoted to China CEO in September, Chris Reitermann delivers an update on how he has tried to change the agency's discipline-centric structure into client-specific teams, and weighed the advantages of being a "modern elephant".
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