Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Aug 21, 2014
The next big 'Thin': Oreo seeks appetite beyond kids and moms
SHANGHAI - When both consumer research and net revenue showed that Chinese customers considered the Oreo brand to be kid stuff, Mondelez and its roster of agencies set out to do to the cookie like what Apple did to the smartphone: boost its appeal by making it sleeker.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
May 14, 2024
Oreo urges Chinese consumers to ‘stay playful’
Aug 4, 2023
Inside Super Mario’s partnership with Oreo
Just Published
PROMOTED
2 hours ago
How Shopee is powering the next wave of content-driv...
By putting content at the core of its ecosystem, Shopee is helping brands and creators connect with audiences more meaningfully—and convert with impact.
3 hours ago
Women to Watch 2024: Margaret Key, MSL
As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.
4 hours ago
Bonds taps Robert Irwin to show how wild comfort ...
Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The Information
8 hours ago
Common Interest acquires Amplify to 'empower ...
The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.