Commerce + Creativity
C2 brings together commerce and creativity to explore trends, opportunities, disruptions and major shifts on the horizon. Each year, in a collaborative environment specifically designed to provoke collisions and spark new ideas, C2 Montréal inspires 5,000 decision makers across continents and industries to challenge their biases, shift their perspective and explore completely new ways of doing business.
MCEC partners with C2 to create experiential platforms
The venue will have exclusive access to C2’s experiential design platform and labs for "playful ideation" sessions.
Six things that all conferences should do
More marketers are running their own event or partnering on them. Make the most of the opportunity with our guide to attracting, engaging and immersing conference goers.
Seven activations that made C2 Montreal a truly "experiential" conference
Forget the content. Wandering the conference floor was worth a session of its own.
Video creators: The mavericks of the future
At C2, YouTube stars talked about the nature of their celebrity and how to grow an audience.
What can behavioural science tell advertisers?
Harvard lecturer Beth Altringer on why brands should care about desirability.
Who gave the best talk at C2?
Campaign asks people to share their top lessons.
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