On The Ground
In the 'On the Ground' series, Campaign Asia-Pacific takes a deep dive into a specific market with a week's worth of features examining that market's economics, consumer behaviour and creative environment. We'll be touring the region throughout 2016. This page contains the new On the Ground features, plus a selection of recent and pertinent archive material on the countries covered.
Shot at Spikes: Not sure about being in advertising? Watch this
Our reporters capture some honest answers to their QOTD from creatives at Spikes Asia.
Spikes delegates tell us what work they wish they'd done
Our reporters capture some honest answers to their QOTD from creatives at Spikes Asia.
Shot at Spikes: Creatives recount their scariest pitches
Our reporters capture some honest answers to their QOTD from creatives at Spikes Asia.
Assessing the huge PR potential of Indonesia
ON THE GROUND - INDONESIA: In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Indonesia.
How Indonesia is finding its creative voice
ON THE GROUND - INDONESIA: A national infatuation with ecommerce, a design-driven mayor and a generation of digitally savvy youth are helping Indonesians build creative hubs that are shaping the country’s future.
How Indonesia is serving the impatient consumer
ON THE GROUND - INDONESIA: As Indonesians become more cash-rich but also more time-poor, behaviour change is opening up opportunities for change beyond online shopping.
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