Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Wins | YTD Revenue (US$m) | Recent losses | YTD nett rev (US$m) |
1 | 1 | Ogilvy | Adani Reality India, CJ Lion Korea, HK Land | 57.9 | Incredible India | 54.2 |
2 | 2 | McCann WG | Nexen Korea, Wyeth China, Nippon China | 56.4 | Lipitor Indo | 51.1 |
3 | 3 | DDB | Sydney Opera House Aus, Dheeraj Realty India, Dubli.com | 41 | Audi Australia | 35.6 |
4 | 4 | JWT | Asus China, Ministry of Labor Taiwan project, Exide project | 36.3 | AKUH Pakistan | 30.7 |
5 | 6 | Y&R | Gamevil Japan, Mead Johnson China, VisitBritain China | 35.3 | AGL Energy Aus | 27.8 |
6 | 9 | Dentsu | Acura China, Ferrero Aus Project, Dr Oetker Aus | 27.7 | Moet Henn Twn | 23.6 |
7 | 5 | BBDO | Laneige Korea, Visa Japan, IDEA Japan | 28.5 | Tung Ho Steel | 23.1 |
8 | 7 | Leo Burnett | HDFC Bank India, Liepin.com China, Double Tree Hilton Aus | 23.3 | Anta Sportswear | 19.7 |
9 | 8 | Publicis | P&G, EverGrande China, Ferrero | 22.5 | Cebu Pacific Phil | 17.7 |
10 | 10 | Lowe | Mantena Tech India, Tata Glb Bev India, GCPPL India | 18.8 | Laughing Cow | 15.1 |
MEDIA AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Wins | YTD revenue (US$m) | Recent losses | YTD nett rev (US$m) |
1 | 1 | Carat | Beiersdorf HK, Evergrowing Bank Cn, Supercell Taiwan | 37.3 | BMW China | 28.6 |
2 | 3 | Starcom MV | BMW China, Visa Global, Bluebell Hong Kong | 30.7 | Novartis OTC | 27.1 |
3 | 4 | PHD | Unilever Aus, GSK ANZ, Ikano Malaysia | 29 | Jenny Craig Aus | 27 |
4 | 2 | OMD | Apple HK(Digital), Cigna HK, Magnetic Asia HK | 29.3 | Visa Global | 20.7 |
5 | 7 | Dentsu Media | AKA Aus, Funtastic Aus, Hotels.com Aus | 15.8 | Sands(Digital) Cn | 14.2 |
6 | 6 | Mindshare | Lee Kum Kee China, Kellogs Pakistan, F&N Dairies Thai | 18.6 | Unilever Aus | 13.3 |
7 | 5 | MediaCom | Wangdduggeong Korea, Elle Golf & Outdoor Korea, ZTE Cn | 17.5 | EA Games Global | 12.4 |
8 | 10 | ZenithOptimedia | SIA Global, Fan Li Wang China, Line China(Planning) | 15.1 | Changi Airport Sg | 11.5 |
9 | 9 | Havas Media | EA Games Global, NTUC FairPrice Sg, Club My Cab India | 15.2 | Aeroflot China | 9.3 |
10 | 8 | Vizeum | BBC Aus, Ministry of Health & Welfare Twn, Scholl Thai | 14.3 | Jet Airways India | 8.9 |
ASIA-PACIFIC TOP 10 CREATIVE WINS
Rank | Agency | Account | Market |
1 | Dentsu | Acura | China |
2 | McCann WG | Nexen Project | Korea |
3 | Leo Burnett | HDFC Bank | India |
4 | Y&R | GAMEVIL Project | Japan |
5 | Lowe | Mantena Technologies Project | India |
6 | Publicis | EverGrande | China |
7 | Dentsu | Ferrero Project | Australia |
8 | Y&R | Mead Johnson | China |
9 | Publicis | Ferrero Project | China |
10 | JWT | Asus | China |
ASIA-PACIFIC TOP 10 MEDIA WINS
Rank | Agency | Account | Market |
1 | Starcom MediaVest | Visa | Global |
2 | PHD | Unilever Australia | Australia |
3 | PHD | GSK | ANZ |
4 | ZenithOptimedia | Singapore Airlines | Global |
5 | ZenithOptimedia | Fan Li Wang | China |
6 | Mindshare | Lee Kum Kee | China |
7 | Carat | Beiersdorf | Hong Kong |
8 | Maxus | Motorola | Global |
9 | Havas Media | EA Games | Global |
10 | Universal McCann | Sime Darby | Malaysia |