Campaign Asia-Pacific partners with R3 and PwC on New Business League

Effective immediately, R3 will work exclusively with Campaign Asia-Pacific and PwC to deliver a New Business League that agency networks can use as the region’s only true barometer of new business performance.
 
PwC will act as a trusted third party to perform the compilation of data for the Leagues, with its involvement underlining the independence of the Leagues as well as enhancing the data confidentiality, integrity, and security.
 
Working with R3, PwC will continue to use the current Business Performance League compilation methodology and perform the same verification checks.
 
Greg Paull, principal of R3, said: “We're delighted to be partnering with Campaign and PwC on this important initiative. New Business is the oxygen of any company — without it there cannot be continued growth. We look forward to tracking this in the years ahead.”
 
Established in 2003, the New Business League is an integral part of Campaign’s data offering. As well as the regional table, the League will now include new business activity market by market, published in detail each month in Campaign Asia-Pacific, Campaign India, and online across the campaignasia.com network of websites.