All told, Asia-Pacific agencies brought in 18 awards (three gold, four silver and 11 bronze) out of a total of 86 handed out in the Pharma and Health & Wellness categories:
- Two gold, two silver and nine bronze in Health & Wellness (13 out of a total of 61 awards)
- One gold, two silver and two bronze in Pharma (five out of a total of 25 awards)
J Walter Thompson Sydney won two Gold Lions in the Health & Wellness category for the 'I Touch Myself Project', a breast-cancer awareness campaign for Cancer Council NSW. The same work also won a silver and three bronze awards in the category, as well as the top award at last week's PRWeek Awards Asia.
GPY&R Mebourne's Gold Lion in Pharma was for its 'Messages From the Front Line' for Australia's Defence Force Recruiting.
APAC HEALTH & WELLNESS WINNERS
(Note: A 'Gold/Silver/Bronze Lion Campaign' indicates a single award given to multiple related entries.)
| Title | Advertiser | Product | Entrant / Agency | Country | Prize |
| I TOUCH MYSELF PROJECT | CANCER COUNCIL NSW | BREAST CANCER CAMPAIGN | J. WALTER THOMPSON Sydney | AUSTRALIA | Gold Lion |
| I TOUCH MYSELF PROJECT | CANCER COUNCIL NSW | BREAST CANCER | J. WALTER THOMPSON Sydney | AUSTRALIA | Gold Lion |
| LIFE SAVING DOT | TALWAR TRADERS | BINDI | GREY GROUP Singapore | SINGAPORE | Silver Lion |
| I TOUCH MYSELF PROJECT | CANCER COUNCIL NSW | BREAST CANCER | J. WALTER THOMPSON Sydney / HILL & KNOWLTON Sydney | AUSTRALIA | Silver Lion |
| PANADOL JOINT HUMAN CALLIGRAPHY | GLAXOSMITHKLINE HONG KONG | PANADOL JOINT | GREY GROUP Singapore | SINGAPORE | Bronze Lion |
| TATTOO | CONDOMANIA | CONDOMS | OGILVY & MATHER JAPAN Tokyo | JAPAN | Bronze Lion Campaign |
| EMBRACE | CONDOMANIA | CONDOMS | OGILVY & MATHER JAPAN Tokyo | JAPAN | Bronze Lion Campaign |
| HEART | CONDOMANIA | CONDOMS | OGILVY & MATHER JAPAN Tokyo | JAPAN | Bronze Lion Campaign |
| WEARABLE TOMATO | KAGOME | TOMATO | HAKUHODO Tokyo | JAPAN | Bronze Lion |
| LIFE SAVING DOT | TALWAR TRADERS | BINDI | GREY GROUP Singapore | SINGAPORE | Bronze Lion |
| THE VETIVER PROJECT | PEERLESS LION CORPORATION | SHOKUBUTSU HANA | TBWA\SANTIAGO MANGADA PUNO Makati City | THE PHILIPPINES | Bronze Lion |
| I TOUCH MYSELF PROJECT | CANCER COUNCIL NSW | BREAST CANCER | J. WALTER THOMPSON Sydney | AUSTRALIA | Bronze Lion |
| I TOUCH MYSELF PROJECT | CANCER COUNCIL NSW | BREAST CANCER | J. WALTER THOMPSON Sydney | AUSTRALIA | Bronze Lion |
| I TOUCH MYSELF PROJECT | CANCER COUNCIL NSW | BREAST CANCER CAMPAIGN | J. WALTER THOMPSON Sydney | AUSTRALIA | Bronze Lion |
| ONLINE FUR SHOP | PETA ASIA | ETHICAL TREATMENT OF ANIMALS | Y&R SHANGHAI | CHINA | Bronze Lion |
APAC PHARMA WINNERS
| Title | Advertiser | Product | Entrant / Agency | Country | Prize |
| MESSAGES FROM THE FRONT LINE | DEFENCE FORCE RECRUITING | AIR FORCE | GPY&R Melbourne | AUSTRALIA | Gold Lion |
| GIANT FOOTPRINTS | SABIN VACCINE INSTITUTE, INDIAN MINISTRY OF HEALTH & FAMILY WELFARE | FILARIA DOSE | OGILVY & MATHER MUMBAI | INDIA | Silver Lion |
| LOOK AT ME | SAMSUNG ELECTRONICS | SAMSUNG ELECTRONICS | CHEIL WORLDWIDE Seoul | SOUTH KOREA | Silver Lion |
| SPINNING LIVING ROOM | JOHNSON & JOHNSON | CINNARAZINE | MEDULLA COMMUNICATIONS Mumbai | INDIA | Bronze Lion |
| EYE PLAY THE PIANO | THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS | THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS | HAKUHODO KETTLE Tokyo | JAPAN | Bronze Lion |
The Lions Health Grand Prix for Good, open to Gold Lion winning entries not eligible for a Grand Prix in their section, went to FCB Inferno London’s 'This Girl Can' for Sport England.
The inaugural Healthcare Agency of the Year was given to Langland, Windsor, second to CDM London and third to Medulla, Mumbai. While the first ever Healthcare Network of the Year went to CDM Group, second to McCann Health and third to Publicis Healthcare Communications Group.
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