Emily Tan
Nov 26, 2014

Ken Mandel moves on from Hootsuite

SINGAPORE - Ken Mandel will be leaving his role as managing director of Hootsuite Asia-Pacific due to a corporate restructure.

Ken Mandel
Ken Mandel

Mandel, who has confirmed his departure, joined Hootsuite in October 2013 following his move from Salesforce Marketing Cloud, where he was managing director of Asia. 

Describing 2014 as an 'outstanding year' for Hootsuite in Asia-Pacific, Mandel told Campaign Asia-Pacific that the company was restructuring its global leadership around key product verticals. "With those teams reporting in accordingly, holistic management becomes a lot less necessary," he said. "Hootsuite has a very bright future and I will be hooting for them."

Mandel later added that although he is involved in "several interesting discussions" he isn't in a hurry to start a new job. Instead, he plans to take time out for family and his startup accellerator, Jam Ventures. 

Mandel joined Salesforce in September 2012 when the company acquired Buddy Media, which he had been helming in Asia-Pacific, and merged it with Radian6 to form an end-to-end business solution. 

Prior to Salesforce, Mandel was Yahoo's regional vice-president for Asia-Pacific, during which time he launched the platform in four new markets and monetised its product line. His previous experiences, which span more than two decades in the industry, also includes building up Neo@Ogilvy as well as JWT XM as Asia-Pacific CEO. 

Updated to include Mandel's comments on life after Hootsuite. 

Source:
Campaign Asia

Related Articles

Just Published

17 hours ago

Creative Minds: Anthony Cassidy is waiting for a ...

The creative director at Clemenger BBDO on his love for an old Gap ad, annual pilgrimages to see The Flaming Lips, and his indifference to bucket lists.

18 hours ago

Women to Watch 2024: Paula Chiang, iProspect

Chiang’s leadership, performance-agility mindset, and mentorship has made iProspect an industry champion in driving brand growth while pioneering the implementation of AI-driven solutions for clients and young talent.

19 hours ago

Forsman & Bodenfors expands earned-first model as ...

EXCLUSIVE: After more than three years leading Forsman & Bodenfors Singapore, Po Kay Lee’s elevation to Asia president comes amid a series of regional wins—and signals a push to reorient the agency’s creative process around ideas, not just media spend.

19 hours ago

Google uses AI to block harmful ads—but inconsistenc...

Google’s 2024 Ads Safety Report outlines how AI is being used to identify and prevent ad policy violations at scale. While enforcement activity has increased, persistent gaps and inconsistencies exist across markets.