Emily Tan
Nov 26, 2014

Ken Mandel moves on from Hootsuite

SINGAPORE - Ken Mandel will be leaving his role as managing director of Hootsuite Asia-Pacific due to a corporate restructure.

Ken Mandel
Ken Mandel

Mandel, who has confirmed his departure, joined Hootsuite in October 2013 following his move from Salesforce Marketing Cloud, where he was managing director of Asia. 

Describing 2014 as an 'outstanding year' for Hootsuite in Asia-Pacific, Mandel told Campaign Asia-Pacific that the company was restructuring its global leadership around key product verticals. "With those teams reporting in accordingly, holistic management becomes a lot less necessary," he said. "Hootsuite has a very bright future and I will be hooting for them."

Mandel later added that although he is involved in "several interesting discussions" he isn't in a hurry to start a new job. Instead, he plans to take time out for family and his startup accellerator, Jam Ventures. 

Mandel joined Salesforce in September 2012 when the company acquired Buddy Media, which he had been helming in Asia-Pacific, and merged it with Radian6 to form an end-to-end business solution. 

Prior to Salesforce, Mandel was Yahoo's regional vice-president for Asia-Pacific, during which time he launched the platform in four new markets and monetised its product line. His previous experiences, which span more than two decades in the industry, also includes building up Neo@Ogilvy as well as JWT XM as Asia-Pacific CEO. 

Updated to include Mandel's comments on life after Hootsuite. 

Source:
Campaign Asia

Related Articles

Just Published

10 hours ago

Creative Minds: Kartik Smetacek loves the simplicity...

Meet the chief creative officer at L&K Saatchi & Saatchi who can rattle off classic Timberland ad lines from memory.

12 hours ago

APAC lags as Saatchi & Saatchi leads global new ...

Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.

12 hours ago

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

12 hours ago

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.