Editor's note: R3, which works with agencies to produce the monthly New Business League report published in Campaign Asia-Pacific, has provided a detailed year-end report on new-business wins.
Today, we list the top 10 new-business wins (creative and media) regionally and in 14 individual countries. See yesterday's entry for holding-company results and the top creative and media agencies in Asia-Pacific, China and India.
Browse the top 10 new-business wins of 2013 in:
|
Asia-Pacific Australia China India Hong Kong Indonesia Japan Korea |
Malaysia New Zealand Philippines Singapore Taiwan Thailand Vietnam |
| Creative Agency | Month | Account | Area |
| BBDO | May | Tourism Australia | Global |
| DDB | June | Usha International | India |
| Saatchi & Saatchi | Aug | St.George Bank | Australia |
| Ogilvy | Oct | SingTel | Singapore |
| JWT | May | China Unicom | China |
| DDB | July | Westpac Project | Australia |
| TBWA | July | David Jones | Australia |
| Saatchi & Saatchi | Mar | Buick(Buick GL8, Excelle XT and GT) | China |
| Leo Burnett | July | China Mobile | China |
| Leo Burnett | Jan | BMW | Greater China |
| Media Agency | Month | Account | Area |
| Starcom | Sep | AB InBev | China |
| Carat | Dec | Mondelez | Regional |
| MediaCom | Feb | Fonterra | Asia Pacific |
| OMD | Dec | Dong Feng Peugeot Citroen | China |
| Havas Media | May | LG | Asia Pacific |
| ZenithOptimedia | Dec | Mengniu (Planning) | China |
| OMD | June | China Telecom | China |
| MindShare | Aug | GSK | Regional |
| Initiative | Nov | Santos Jaya Abadi | Indonesia |
| MediaCom | July | Siemens | Global |
| Creative Agency | Month | Account | Area |
| Saatchi & Saatchi | Aug | St.George Bank | Australia |
| DDB | July | Westpac CRM & Retail | Australia |
| TBWA | July | David Jones | Australia |
| McCann | May | Federal Gov't Education Reform | Australia |
| DDB | Nov | Pfizer Brands | Australia |
| TBWA | Aug | TabCorp | Australia |
| Ogilvy | Aug | Yellow Pages | Australia |
| Ogilvy | Oct | Click Drive | Australia |
| Y&R | Aug | Australia Post Project | Australia |
| DDB | Aug | Beer Wine & Spirits | Australia |
| Media Agency | Month | Account | Area |
| MediaCom | Feb | Fonterra | Asia Pacific |
| Universal McCann | Nov | Target | Australia |
| Ikon | Aug | Myer | Australia |
| Carat | Sep | L'Oreal | Australia |
| Havas Media | May | LG | Asia Pacific |
| ZenithOptimeida | Dec | Reckitt Benckiser | Regional |
| OMD | Dec | Theme Parks Capital | Australia |
| MEC | April | Mitsubishi | Australia |
| MEC | Aug | General Electric | Australia |
| Universal McCann | Aug | NSW Government | Australia |
| Creative Agency | Month | Account | Area |
| JWT | May | China Unicom | China |
| Saatchi & Saatchi | Mar | Buick (Buick GL8, Excelle XT and GT) | China |
| Leo Burnett | July | China Mobile | China |
| Saatchi & Saatchi | Jan | Mazda (CX-7 and Mazda 6) | China |
| BBH | Jan | Qoros | Global |
| Lowe | June | SGM Buick Regal | China |
| Saatchi & Saatchi | Oct | Union Pay | China |
| Saatchi & Saatchi | May | Minute Maid Dairy (Yogurt based drink) | China |
| BBH | Sep | Ikea | China |
| BBH | Oct | Harbin Beer | China |
| Media Agency | Month | Account | Area |
| Starcom | Sep | AB InBev | China |
| OMD | Dec | Dong Feng Peugeot Citroen Automobile | China |
| ZenithOptimedia | Dec | Mengniu (Planning) | China |
| OMD | June | China Telecom | China |
| ZenithOptimedia | June | GAC FIAT | China |
| Carat | July | BMW China (Digital) | China |
| MediaCom | Sep | Inoherb | China |
| Carat | June | Bright Dairy & Food | China |
| ZenithOptimedia | Dec | Reckitt Benckiser | China |
| Havas Media | June | DYK | China |
| Creative Agency | Month | Account | Area |
| Mudra DDB | June | Usha | India |
| Ogilvy | July | National Skill Development Corporation | India |
| Mudra DDB | May | Mahindra Group | India |
| Mudra DDB | Oct | Adani Group Project | India |
| Mudra DDB | Oct | Arvind | India |
| Mudra DDB | Nov | Suroy Project | India |
| Mudra DDB | Nov | MoneyGram Project | India |
| Mudra DDB | Nov | BMW | India |
| JWT | Sep | Hyundai Project | India |
| Mudra DDB | May | Global Nutri Food | India |
| Media Agency | Month | Account | Area |
| Lodestar Universal | Dec | Samsung | India |
| Maxus | Sep | L'Oreal | India |
| Lintas Media Group | Nov | Reckitt Benckiser | Regional |
| Starcom | Jan | Garuda Indonesia | Global |
| Starcom | Aug | Tata Motors Digital | India |
| MediaCom | Jan | Mars Wrigley | India |
| Carat | Dec | Mondelez | Regional |
| Madison Media | Oct | Piramal Healthcare | India |
| Maxus | Feb | Tata Tea | India |
| MindShare | Aug | GSK | Regional |
| Creative Agency | Month | Account | Area |
| Grey | Feb | Wellcome | Hong Kong |
| McCann | Mar | China Telecom | Hong Kong |
| Leo Burnett | Jan | BMW | Greater China |
| DDB | Feb | Henderson | Hong Kong |
| Ogilvy | Mar | MAC Cosmetics | Hong Kong |
| Ogilvy | April | Sky Connection | Hong Kong |
| Ogilvy | May | AY Lazarro | Hong Kong |
| Ogilvy | May | Moncler | Hong Kong |
| Ogilvy | June | La Pairie Project | Hong Kong |
| DDB | April | HK Trade Development Council Project | Hong Kong |
| Media Agency | Month | Account | Area |
| Dentsu Media | Nov | Otsuka Pharmaceutical | Hong Kong |
| Vizeum | Mar | Burberry | Hong Kong |
| Carat | Dec | Mondelez | Regional |
| MediaCom | Feb | Fonterra | Asia Pacific |
| ZenithOptimeida | Oct | Clarins | Regional |
| OMD | Oct | Olympus | Hong Kong |
| Dentsu Media | Nov | ASUS | Hong Kong |
| OMD | April | Danone | Hong Kong |
| OMD | Aug | Fast New Ltd. (Wheelock) | Hong Kong |
| OMD | Aug | ETRADE Securities Project | Hong Kong |
| Creative Agency | Month | Account | Area |
| Lowe | Jan | Garuda Airlines | Global |
| Fortune Indonesia | July | PT. Bank Rakyat Indonesia | Indonesia |
| JWT | Feb | Indosat(IM3, Matrix and Mentari) | Indonesia |
| Y&R | Jan | XL Indonesia | Indonesia |
| Y&R | Nov | XL Telecom | Indonesia |
| Grey | Jan | PT DSG Surya Mas Indonesia | Indonesia |
| Grey | June | Orang Tua Group | Indonesia |
| Grey | Aug | Samsung | Indonesia |
| Grey | Aug | Aibu | Indonesia |
| Grey | Aug | PT Multi IndoCitra Project | Indonesia |
| Media Agency | Month | Account | Area |
| Initiative | Nov | Santos Jaya Abadi | Indonesia |
| Starcom | June | General Electric Project | Indonesia |
| Dentsu | Feb | Indosat | Indonesia |
| Havas Media | Oct | Danone | Indonesia |
| Initiative | Oct | H.M. Sampoerna | Indonesia |
| Havas Media | May | LG | Global |
| ZenithOptimeida | April | Maybank BII | Indonesia |
| Vizeum | Sep | Bolt | Indonesia |
| Universal McCann | April | PT Hutchison CP Telecommunications | Indonesia |
| Starcom | Feb | Prudential Insurance | Indonesia |
| Creative Agency | Month | Account | Area |
| BBDO | May | Tourism Australia | Global |
| Leo Burnett | April | Mini (BMW Group) | Japan |
| Leo Burnett | Sep | Viagra (Pfizer Group) | Japan |
| Ogilvy | April | Orix Bank | Japan |
| Ogilvy | Nov | Moncler Project | Japan |
| Y&R | Feb | Honda Motor | Japan |
| Y&R | Mar | Xing Inc | Japan |
| Y&R | July | Nu Skin Japan Project | Japan |
| Y&R | July | Shidax Corporation Project | Japan |
| DDB | Aug | JT Japan | Japan |
| Media Agency | Month | Account | Area |
| Carat | Oct | Dutch Lady | Regional |
| MindShare | May | Dyson | Asia Pacific |
| Dentsu Media | Aug | GSK | Japan |
| Carat | Dec | Mondelez | Regional |
| Universal McCann | Jan | Johnson & Johnson | Regional |
| Universal McCann | Nov | Hachette Project | Japan |
| MindShare | Jun | Jaguar Land Rover | Japan |
| Vizeum | Mar | Burberry | Japan |
| ZenithOptimeida | Jan | Korean Tourism | Regional |
| Universal McCann | Aug | Hershey's | Asia Pacific |
| Creative Agency | Month | Account | Area |
| TBWA | Nov | AXA Direct | Korea |
| TBWA | Dec | Black Yak | Korea |
| DDB | Mar | Nonghyup | Korea |
| BBDO | Mar | Amore Pacific(Ryoe) | Korea |
| Leo Burnett | July | KT&G Project | Korea |
| JWT | Nov | Hyundai Pharm. co. Ltd. | Korea |
| Dentsu | Jan | E1 | Korea |
| JWT | Nov | Seoul Milk | Korea |
| Y&R | Dec | Chanel Project | Korea |
| Y&R | Dec | Pfizer Project | Korea |
| Media Agency | Month | Account | Area |
| Carat | Mar | Burberry | Korea |
| Starcom | Dec | Chrysler Group | Korea |
| ZenithOptimeida | Oct | Clarins | Korea |
| MediaCom | July | Siemens | Global |
| ZenithOptimeida | Jan | Korean Tourism | Regional |
| Universal McCann | Jan | Skechers | Korea |
| ZenithOptimeida | Oct | SCA-Paper products | Korea |
| Universal McCann | May | NeNe Chicken Project | Korea |
| Universal McCann | June | Hanall | Korea |
| Dentsu Media | Feb | Yogiyo Project | Korea |
| Creative Agency | Month | Account | Area |
| DDB | Jan | Proton | Malaysia |
| BBDO | May | Tourism Australia | Global |
| DDB | Aug | Sunway Velocity Project | Malaysia |
| DDB | Oct | Fitness First Project | Malaysia |
| BBH | June | Ikea | Malaysia |
| DDB | Sep | Kakao Talk | Malaysia |
| Saatchi & Saatchi | July | Bank Simpanan Nasional | Malaysia |
| DraftFCB | July | Nissan Project | Malaysia |
| Ogilvy | July | Securities Commission Project | Malaysia |
| Grey | July | Touch 'n Go Project | Malaysia |
| Media Agency | Month | Account | Area |
| ZenithOptimedia | Apr | Maybank Group | Malaysia |
| Starcom | Nov | Kao Malaysia | Malaysia |
| Universal McCann | Dec | Telekom Malaysia | Malaysia |
| Maxus | Mar | Tesco | Malaysia |
| Initiative | Nov | Reckitt Benckiser | Malaysia |
| Universal McCann | Jan | Johnson & Johnson | Regional |
| OMD | Feb | Genting Malaysia Berhad | Malaysia |
| Vizeum | Oct | My E.G. | Malaysia |
| MediaCom | July | Siemens | Global |
| Havas Media | May | LG | Global |
| Creative Agency | Month | Account | Area |
| BBDO | May | Tourism Australia | Global |
| Y&R | Mar | Westfield | New Zealand |
| JWT | Oct | Nib | New Zealand |
| Ogilvy | May | Purina | New Zealand |
| Y&R | Oct | Karicare Project | New Zealand |
| Y&R | Dec | Co-Operative Bank | New Zealand |
| DDB | Mar | PZ Cussons | New Zealand |
| DDB | May | NZ Lotteries Project | New Zealand |
| DDB | Aug | Gen-I Project | New Zealand |
| DDB | Aug | Lotto NZ Project | New Zealand |
| Media Agency | Month | Account | Area |
| PHD | Dec | Fererro | New Zealand |
| Carat | May | Dick Smith Electronics | New Zealand |
| MEC | Sep | NZ Government | New Zealand |
| ZenithOptimeida | Dec | Reckitt Benckiser | New Zealand |
| Carat | July | Spotlight Retail Group | New Zealand |
| OMD | Dec | Hasbro | Asia Pacific |
| OMD | Feb | Motor Corp Distributors | New Zealand |
| OMD | Feb | Dynamo Communications | New Zealand |
| PHD | Feb | Apropos | New Zealand |
| PHD | Mar | Griffins Food | New Zealand |
| Creative Agency | Month | Account | Area |
| BBDO | Oct | BDO Unibank | Philippines |
| Leo Burnett | Oct | Pfizer Consumer Healthcare | Philippines |
| DDB | Sep | Johnson & Johnson Digital | Philippines |
| BBDO | May | Tourism Australia | Global |
| Leo Burnett | Jan | Samsung | Philippines |
| McCann | Aug | Pride | Philippines |
| DDB | Feb | PLDT TelPad | Philippines |
| TBWA | Feb | Alaska Nutribuild 345 | Philippines |
| Publicis | Mar | Blackberry | Philippines |
| Grey | Dec | Metro Retail Project | Philippines |
| Media Agency | Month | Account | Area |
| Dentsu Media | Sep | Philippine Department of Tourism | Philippines |
| Vizeum | Jan | Pag-ibig Fund | Philippines |
| Universal McCann | Jan | Johnson & Johnson | Regional |
| MediaCom | Mar | Bank De Oro | Philippines |
| ZenithOptimeida | Apr | Maybank | Philippines |
| Starcom MediaVest | May | Philippine Airlines | Philippines |
| ZenithOptimeida | May | Merck | Philippines |
| Havas Media | May | Mundipharma | Philippines |
| Carat | Dec | Mondelez | Regional |
| MediaCom | July | Fonterra | Asia Pacific |
| Creative Agency | Month | Account | Area |
| Ogilvy | Oct | SingTel | Singapore |
| BBDO | May | Tourism Australia | Global |
| JWT | May | Singapore Tourism Board | Singapore |
| JWT | Apr | Changi Airport Group | Singapore |
| BBH | Feb | Pirelli | Singapore |
| Iris | April | adidas | Singapore |
| Saatchi & Saatchi | Aug | Scoot | Singapore |
| BBH | June | Ikea | Singapore |
| Ogilvy | Feb | NEA Anti Littering | Singapore |
| DDB | May | National Environment Agency | Singapore |
| Media Agency | Month | Account | Area |
| MEC | April | Singapore Tourism Board | Singapore |
| MediaCom | Feb | Fonterra | Asia Pacific |
| Carat | Dec | Mondelez | Regional |
| MindShare | Aug | GSK | Regional |
| OMD | April | National Environment Agency | Singapore |
| ZenithOptimeida | April | Maybank | Singapore |
| MEC | Oct | United International Pictures | Singapore |
| Havas Media | Aug | Emirates | Global |
| Dentsu Media | Jan | All Nippon Airways | Singapore |
| ZenithOptimeida | Dec | Singapore Airlines | Singapore |
| Creative Agency | Month | Account | Area |
| Leo Burnett | Jan | BMW | Greater China |
| DraftFCB | Jan | Heineken International | Taiwan |
| Dentsu | Sep | Watsons | Taiwan |
| Bates | Aug | ASUS | Global |
| Ogilvy | Feb | Council of Agriculture Executive Yuan project | Taiwan |
| DDB | Jan | Marukyo | Taiwan |
| TBWA | Dec | Pocari Project | Taiwan |
| Leo Burnett | Feb | Line | Taiwan |
| Leo Burnett | Dec | Galaxy (Grand Waldo) | Taiwan |
| Leo Burnett | Dec | Motivation Project | Taiwan |
| Media Agency | Month | Account | Area |
| Carat | Dec | Mondelez | Regional |
| Dentsu | Nov | Pfizer | Taiwan |
| Havas Media | May | LG | Global |
| MediaCom | Feb | Fonterra | Asia Pacific |
| MindShare | Aug | GSK | Regional |
| Havas Media | Aug | Emirates | Global |
| MindShare | Jan | Forevermark | Taiwan |
| MEC | Nov | Suzuki | Taiwan |
| ZenithOptimeida | Dec | Reckitt Benckiser | Taiwan |
| Vizeum | Mar | Burberry | Taiwan |
| Creative Agency | Month | Account | Area |
| BBDO | Feb | Sansiri Public Company | Thailand |
| Y&R | Dec | Sermsuk | Thailand |
| McCann | May | Kbank Project | Thailand |
| Saatchi & Saatchi | April | Thanachart Bank | Thailand |
| Leo Burnett | Mar | PTT Exploration and Production Public Company Limited | Thailand |
| Ogilvy | Feb | IPM | Thailand |
| Ogilvy | Feb | Unipresident Food | Thailand |
| Ogilvy | July | SCB Project | Thailand |
| Ogilvy | July | TMB Bank Project | Thailand |
| Ogilvy | Dec | Cera C-cure Project | Thailand |
| Media Agency | Month | Account | Area |
| ZenithOptimeida | Feb | Dtac | Thailand |
| Starcom | May | Muang Thai Insurance | Thailand |
| Carat | Dec | Mondelez | Regional |
| MediaCom | Feb | Fonterra | Asia Pacific |
| Initiative | Dec | Krungsri Bank | Thailand |
| MEC | May | Mitsubishi Lancer EX Project | Thailand |
| Initiative | Jan | JNJ | Thailand |
| Havas Media | May | LG | Global |
| Carat | July | Sanook Shopping (Dealfish) | Thailand |
| Havas Media | Aug | Emirates | Global |
| Creative Agency | Month | Account | Area |
| DDB | July | Vinamilk | Vietnam |
| Dentsu | Oct | Lexus | Vietnam |
| Dentsu | DEC | Yamaha Project | Vietnam |
| JWT | Dec | Grand Ho Tram Strip | Vietnam |
| Y&R | May | Movenpick Hotel | Vietnam |
| Y&R | Oct | Caltex Project | Vietnam |
| DDB | May | IFS Project | Vietnam |
| DDB | May | Vinamilk Goldsoy Project | Vietnam |
| DDB | May | Heineken Digital Project | Vietnam |
| DDB | May | Abbott Project | Vietnam |
| Media Agency | Month | Account | Area |
| MediaCom | July | Coca-Cola | Vietnam |
| Carat | Dec | Mondelez | Regional |
| Maxus | Dec | Unicharm | Vietnam |
| Starcom | Dec | Mega We Care | Vietnam |
| ZenithOptimeida | Dec | Abbott | Vietnam |
| MediaCom | Feb | Fonterra | Asia Pacific |
| MindShare | Aug | GSK | Regional |
| Dentsu Media | Feb | Moc Chau Milk Project | Vietnam |
| MindShare | Apr | Hoa Thi Phu | Vietnam |
| Dentsu Media | Dec | Yamaha Project | Vietnam |
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