Analysis Advertising Media
David Blecken Emily Tan
Aug 6, 2013

The odd couple: What the Publicis-Omnicom pairing means

The biggest deal in ad history will change the industry, for better or worse.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservice@campaignasia.com
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

VML & Ogilvy Japan names co-CEOs

1 VML & Ogilvy Japan names co-CEOs

Too old for the party, too young to leave—the paradox of middle age in advertising

2 Too old for the party, too young to leave—the paradox of middle age in advertising

Meta's APAC chief Dan Neary steps down after more than a decade

3 Meta's APAC chief Dan Neary steps down after more than a decade

Agency Report Cards 2024: We grade 25 APAC networks

4 Agency Report Cards 2024: We grade 25 APAC networks

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

5 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Why so many are leaving adland to embark on 'solopreneurship'

6 Why so many are leaving adland to embark on 'solopreneurship'

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

7 Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

Hari Raya 2025: The APAC campaigns you need to see

8 Celebrate Hari Raya with these heartfelt and creative campaigns

We Are Social appoints APAC CEO, launches Thailand office

9 We Are Social appoints APAC CEO, launches Thailand office

Thai influencer walks out of KFC ad mid-set

10 Thai influencer walks out of KFC ad mid-set

Related Articles

Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'
Dec 12, 2024
Will Green

Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG ...

Omnicom-IPG merger gains support, Krakowsky’s $48.6 million ‘golden’ pay raises ‘concern’
The Information
Mar 6, 2025
Gideon Spanier

Omnicom-IPG merger gains support, Krakowsky’s $48.6 ...

Timeline of a mega-merger: The origins of Omnicom and IPG
The Information
Dec 16, 2024
Alessandra Scotto di Santolo

Timeline of a mega-merger: The origins of Omnicom ...

Omnicom and IPG chiefs on merger: Moving beyond ‘legacy advertising’, $750 million synergies and succession
The Information
Dec 11, 2024
Gideon Spanier

Omnicom and IPG chiefs on merger: Moving beyond ...

Just Published

Malibu's new global campaign encourages officer workers to ‘clock off’
1 hour ago
Alessandra Scotto di Santolo

Malibu's new global campaign encourages officer ...

Created by Wieden & Kennedy London, the global campaign features Succession actor Brian Cox.

Women to Watch 2024: Nana Cao, BBDO
11 hours ago
Staff Reporters

Women to Watch 2024: Nana Cao, BBDO

Cao’s leadership aims to redefine advertising, creating powerful campaigns that drive both business success and social change.

How the tariff war could strengthen Apple's ties with India
11 hours ago
Staff Reporters

How the tariff war could strengthen Apple's ties ...

India could produce up to 25% of iPhones this year as Apple shifts production to counter escalating tariffs.

Unsanitary practices at Abbott's baby formula factory whose shutdown behind mass shortages
12 hours ago
Heather Vogell

Unsanitary practices at Abbott's baby formula ...

Workers at one of America's largest baby formula plants say the Abbott Laboratories facility is engaging in unsanitary practices.