Singapore Tourism Board calls creative pitch for MICE assets

The appointed agency will develop a series of MICE marketing assets to help drive foreign delegate attendance and spend. It is required to bring to life STB’s MICE strategy through the delivery of creative executions.

With an understanding of STB’s competitive landscape and challenges in the MICE space, the winning agency is also expected to work with STB’s appointed creative, digital and media agencies, as well as its PR and marketing representatives globally.

The scope of the pitch includes advertorials, a bid video (four-minute and one-minute versions), a brochure showcasing business event venues, a brand video, print advertisements and a stock image library across all platforms.

The new marketing assets should be held together by a visual mnemonic to ensure a common identity across the assets. The closing date for the tender is 15 April.