Advertising News
Benjamin Li
Feb 7, 2013

Wellcome appoints Grey as creative agency for Hong Kong

HONG KONG - After a two-month competitive pitching process, Wellcome has appointed Grey Hong Kong as its new creative agency.

Wellcome appoints Grey as creative agency for Hong Kong

The account had previously been held by McCann since at least 2005.

Wellcome Supermarket, under the Dairy Farm Group, has over 270 stores in Hong Kong. The brand is celebrating its 68th anniversary this year.

 

Source:
Campaign China

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

1 How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

2 Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

GroupM axes global agency CEO roles in major centralisation push

3 GroupM axes global agency CEO roles in major centralisation push

Stagwell to acquire ADK Global

4 Stagwell to acquire ADK Global

Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

5 Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

6 WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

Flexing the creative muscle: How marketers can generate high quality ideas at scale on TikTok

7 Flexing the creative muscle: How marketers can generate high quality ideas at scale on TikTok

Moves and wins roundup: Week of January 20, 2025

8 Moves and wins roundup: Week of January 20, 2025

Campaign for social audio app Buz ropes in Southeast Asian celebrities for a more vocal world

9 Campaign for social audio app Buz ropes in Southeast Asian celebrities for a more vocal world

Lunar New Year goodies: APAC's Year of the Snake campaigns

10 Lunar New Year goodies: APAC's Year of the Snake campaigns

Related Articles

DDB wins Grand Effie in Hong Kong
Oct 24, 2024
Staff Reporters

DDB wins Grand Effie in Hong Kong

Hong Kong's unique spirit: A 'Never Normal' love letter to the city
Nov 29, 2024
Staff Reporters

Hong Kong's unique spirit: A 'Never Normal' love ...

Cathay Pacific blends safety with scenic Hong Kong in new film
Jul 29, 2024
Ad Nut

Cathay Pacific blends safety with scenic Hong Kong ...

Pringles splits with Grey as it ends 27-year relationship
Jul 23, 2024
Will Green

Pringles splits with Grey as it ends 27-year ...

Just Published

Call for submissions: Do you want to be featured in Creative Minds?
16 minutes ago
Staff Reporters

Call for submissions: Do you want to be featured in ...

Campaign's weekly, fun-filled interview series with APAC creatives is now open for entries. No deadlines, just pure creativity. Get the details here.

Davos elites bullish on future of business
2 hours ago
Steve Barrett

Davos elites bullish on future of business

There was a sense of guarded optimism in the air at the latest World Economic Forum. But CEOs want their CCOs to step up and deliver on their greater accountability.

Google rolls out several new PMax updates following successful beta launches
3 hours ago
Joseph Arthur

Google rolls out several new PMax updates following ...

Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into advertisers’ campaigns.

Zurich picks single agency for global media account
The Information
3 hours ago
Beau Jackson

Zurich picks single agency for global media account

Results are in for the winner-takes-all pitch.