Staff Reporters
Jun 4, 2012

Tony Poon re-joins McCann Worldgroup

SINGAPORE - McCann Worldgroup has appointed Tony Poon to the newly-created position of Asia-Pacific regional director of performance with immediate effect. Poon rejoins McCann from AS Watson Group, where he was global head of CRM analytics.

Tony Poon
Tony Poon

Based out of McCann's regional headquarters in Singapore, Poon will be responsible for advising clients on developing an analytical and data-driven approach across all facets of their business, including marketing and communications.

“With increasing financial pressures, combined with the growing complexity of our marketing landscape, it’s critical as an agency that we link our integrated marketing strategic practice to global intelligence and marketing performance systems, ensuring effectiveness is embedded into everything we do," commented Charles Cadell, president of McCann Worldgroup, Asia-Pacific.

Poon's collaborative style and understanding of the agency environment will enable the network to implement a number of "new tools and performance analytical processes, to win the war for growth," added Cadell. 

Over the course of his career, Poon has also worked with The Walt Disney Company, Cathay Pacific Airways and Morgan Stanley. During his first stint at McCann, Poon held the position of APAC head of analytical services and lead a team of analysts in Hong Kong and Beijing at MRM Worldwide.

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Women to Watch 2024: Margaret Key, MSL

As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.

4 hours ago

Bonds taps Robert Irwin to show how wild comfort ...

Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.

7 hours ago

Common Interest acquires Amplify to 'empower ...

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.