Asian Marketing Effectiveness Festival announces winners

A jury of 35, led by James Thompson, chief marketing officer of Diageo Asia Pacific, came together here to judge and deliberate over the record 971 entries, from 21 countries, which were received into the awards this year. A total of 115 entries made it to the shortlist, and from this the jury have awarded 51 winners: 1 Platinum, 11 Gold, 14 Silver and 25 Bronze. Australia took home the most trophies with 16, followed by India with 10 and China and Singapore both with 6.

Commenting on the Awards, Tim Waldron, managing director of Haymarket Asia said, "These Awards have been truly fantastic and I am certain that the crowds have left feeling inspired by the work that has been celebrated here. Entry numbers may have been at their highest but this did not take away from the quality and exceptional standard of work we have seen. We would like to thank the jury for their hard work and congratulate all of the winners on their success at the 2012 Awards".

Close to 400 delegates attended the festival, taking in seminars from the likes of adidas, BBH, BBDO Proximity, Isobar, JWT, Lowe+Partners, Ogilvy & Mather, PHD and more. (Read all of our festival coverage here.)

"It’s great to witness the growth of the Festival; walking around the venue you can really feel the buzz and the enthusiasm coming from the delegates," said Terry Savage, chairman of Lions Festivals, which with Haymarket are joint organisers of the Festival. "With unrivalled content, learning and networking opportunities the Festival has truly marked its place as the must-attend event for marketing, advertising and media specialists in the region. We look forward to bringing it back even stronger in 2013."

The complete list of winners follows.