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Feb 24, 2012

Edelman grabs head of content for Asia-Pacific from Reuters

HONG KONG - Public relations firm Edelman has appointed Arun Mahtani as head of content for Asia-Pacific. He joins the agency from Thomson Reuters, where he was global head of production for multimedia platform Reuters Insider.

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Before working with Reuters, Mahtani headed up Bloomberg's UK television channel.

According to David Brain, president and CEO of Edelman Asia-Pacific, Mahtani will be tasked with helping the agency's teams and clients develop a content strategy for every media interaction and to ensure messages are maximised across all media channels.

Mahtani will also take a key role in expanding the firm’s financial services practice in Hong Kong, thanks to his background in financial media and the financial service industries. He started his career as a derivatives trader at NatWest Markets before moving into journalism.

Source:

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